Let’s start with a confession.
Even the most successful, driven individuals can wake up one day and think: What’s the point of all this?
It’s not because they’ve failed (quite the opposite). It’s because somewhere along the way, in the blur of big wins and bigger plans, they’ve lost the thread—the deeper connection to why they’re doing it all in the first place.
And if that’s ever happened to you, here’s the good news: you’re not broken. You’re just human.
Viktor Frankl, the Austrian neurologist, Holocaust survivor, and author of Man’s Search for Meaning, wrote: “Life is never made unbearable by circumstances, but only by lack of meaning and purpose.”
Purpose isn’t just some abstract, philosophical idea. It’s your anchor when life feels like chaos. It’s what grounds you in tough times and propels you forward when it feels easier to stand still. Without it, even the most impressive success can feel strangely empty.
But with it? You don’t just exist—you thrive.
Why Clarity Is Everything
Here’s the thing no one tells you: clarity isn’t something you’re handed. It’s something you earn.
Clarity is the antidote to spinning your wheels. It’s what turns “busy” into “focused” and “successful” into “impactful.” And, crucially, it’s what separates those who achieve from those who create lasting significance.
But clarity isn’t just about knowing what you want. It’s about understanding why it matters—and having the courage to live by that truth.
The Purpose Loop: A Framework for Reconnection
If you’ve ever felt that pull to recalibrate—to connect with something deeper—let me introduce you to the Purpose Loop.
It’s not a quick fix (spoiler: nothing worthwhile is). But it is a way to cut through the noise, rediscover your purpose, and realign your life with what matters most.
Here’s how it works:
1️⃣ Know Your Purpose
Let’s start with the big one: why?
Not the polite, cocktail-party answer. Not the line you’ve rehearsed for investors or the press. The real why.
What drives you to keep going when others would throw in the towel? What’s the impact you want to create—not just for yourself, but for the world?
Without a clear sense of purpose, you’re just ticking boxes. But when you know your why, everything else starts to make sense.
Ask yourself: What truly matters to me—and am I living in alignment with that?
2️⃣ Know Your Potential
High achievers often get so caught up in the hustle that they forget to pause and ask: What’s next?
Your potential isn’t static. It’s not defined by your past wins or even your current skill set. It’s dynamic, evolving with every experience, challenge, and insight.
So, the real question is: Are you playing at your full capacity—or staying where it feels safe?
Recognising your potential requires honesty—and, sometimes, the courage to leave behind what’s “working” in favour of what could be extraordinary.
3️⃣ Know Your Path
Purpose without direction is like a luxury yacht without a map.
You might look impressive from the outside, but internally? You’re just drifting.
Knowing your path means connecting your purpose to your actions. It’s about intentionality—choosing what to pursue and, crucially, what to leave behind.
Ask yourself: Are my daily choices taking me closer to the future I want—or further from it?
4️⃣ Know Your Process
Success isn’t magic; it’s systems.
Your process is what turns your purpose into measurable progress. It’s the habits, routines, and frameworks that keep you moving forward when motivation inevitably dips.
The question isn’t can you achieve your goals?—it’s how are you structuring your life to make those goals inevitable?
This is where the work happens. But when you’re clear on your purpose, it doesn’t feel like a grind. It feels like momentum.
5️⃣ Know Your Progress
Here’s the secret no one tells you: purpose isn’t a destination—it’s a practice.
As you grow, your purpose evolves. That’s why reflection is non-negotiable. It’s what ensures you’re not just busy but aligned.
Ask yourself: Am I still on track—or is it time to adjust?
Reflection isn’t about slowing down; it’s about staying sharp.
Why This Matters
When people talk about clarity, they often make it sound soft. But it’s not. Clarity is what allows you to cut through the noise, ignore distractions, and focus on what actually matters.
Take McDonald’s. Most people think they’re in the burger business. They’re not. Their real business is real estate. The food? Just a vehicle for a much bigger vision.
That’s the power of clarity: seeing the bigger picture and building something that lasts.
So, here’s the question: Are you clear on what you’re building—or are you just working hard and hoping for the best?
How to Reconnect
If you’re feeling that pull to recalibrate, here’s where to start:
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Write down what you’re doing today.
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Write down the work you feel most alive doing.
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Write down the impact you want to create over the next decade.
Now, compare those answers. Where do they align? Where do they diverge? That’s your clarity gap—and closing it is the first step to living with purpose again.
The Final Word
Clarity isn’t about having all the answers. It’s about asking the right questions.
When you align your purpose, your potential, and your progress, you’re not just achieving—you’re creating impact. You’re building something that matters.
So, what’s the bigger picture behind what you’re doing? And are you ready to step into it fully?
Because clarity? That’s your superpower.
Justine Campbell is a licensed clinical therapist turned solutions-focused coach for entrepreneurs, expats, and global leaders seeking greater impact, joy, and alignment. With over three decades of experience living and working across eight countries, she deeply understands the complexities of navigating uncertainty. Justine empowers her clients to embrace self-leadership, fostering growth and creating a life they love—starting with a stronger connection to themselves.
